A professional like a website content writer or content marketer will get this task done right for you
Like most aspects of running a business, writing a blog article may seem like an easy task – until you actually have to sit down and write one.
And do the same thing again next week.
It’s easy to get lured into the responsibility of writing articles for your weekly, monthly or (gasp) daily blog posts. You guessed it wouldn’t take much time to whip up 300 to 500 words of helpful and engaging information. Or, you may have previous experience writing copy for your website or promotional materials and figures writing articles to be a similar process. Maybe you’re a company of one and there’s simply no one else to do it.
Whatever your rationale for writing business blogs, take comfort knowing you’re not alone: thousands of business owners fall into the writing trap. But it doesn’t have to be that way!
Consider these four reasons why you shouldn’t write your own blog articles.
- You’re not a writer (unless you actually are one)
Anyone can write – but few people can write well. Writing a blog article requires comfort with language, grammar, format and flow – and the ability to write something interesting that other people will actually want to read.
- It takes time away from your other duties
There’s a lot going on in your business and your time is at a premium. You likely can’t afford to burn a few hours each week (or each day if you are blogging that frequently) to think up a topic for your blog, write a draft, review it, and make edits. Unless you are a professional writer who can churn out 500 words in half an hour, you’ll spend hours agonizing over each blog article.
Not only will writing consume your time, you’ll get tired of writing blogs unless it comes easily to you.
- You won’t stick to it
People tire easily of tasks that don’t come easily and aren’t much fun. Once you struggle for hours to create a couple of blogs, chances are you’ll procrastinate your next writing session. And your blog strategy will begin to slide downhill. You need to publish interesting content frequently in order to build an audience and attract potential customers.
- It doesn’t cost much to buy articles
Unless you’ve hired writers before, it’s easy to mistakenly believe that outsourcing your blog creation is expensive. That’s just not the case. There are plenty of freelance writers eager to tackle your writing project for less than $50. You can find freelance writers online, or by asking colleagues within your business network for a referral.
The good news here is the fact that you recognize the importance of blogging as part of a content marketing strategy for your business. By providing helpful, informative content on a regular schedule, you’ll enjoy an increasing number of prospective customers visiting your site.
Small Business Expert Roger Pierce has written thousands of blog articles to help leading national brands engage small business customers. The Founder of Box of Business Blogs, (boxofbusinessblogs.com) his website offers affordable, ready-to-publish professional blog articles designed to attract small business owners to your business. (Image credit: Flickr)