To really connect with readers, try to share more about yourself
By Roger Pierce, Small Business Expert
The best blogs on the internet are personal and not clinical.
It’s very easy to write an impersonal, professional-sounding blog laced with important industry jargon and cold analysis. It’s way more difficult to wear your heart on your sleeve and share something intimate with your audience – yet that’s what you must do if you really want to make a personal connection with your readers.
Follow these tips to add more of you to your blog posts.
Share your story
Let readers know why you are writing about what you write about. What’s the backstory to your passion? Did something life-changing happen to you? Did you have an epiphany? Are you super-educated and seek to share that knowledge with the world? Or perhaps you’ve traveled the world and learnt a few things.
Wherever possible, inject your personal story into your blog. It doesn’t have to be a long story; a line or two will do. Tie into the subject matter you are writing about. For example, I write small business blogs to give business owners the kind of ‘been-there’ advice that I wish I had access to when I started my first business 25 years ago. If a reader takes away one nugget of advice that helps them to improve their business or avoid a mistake, I’m happy.
Start by writing up your backstory in 100 words or less, and use pieces of it in your next blog.
Share your thoughts and opinions
You will make your blog more personal by letting readers inside your head. Let them know what you are thinking about today, even if it’s a random thought. Give your opinion on issues or events. While some people may disagree with your viewpoint, others will appreciate it and feel closer to you – and keep coming back to read more of your content.
Share your experiences
People love to hear about the experiences of other people. It helps them to make decisions, avoid mistakes or draw inspiration. For example, the business world is full of amazing rags-to-riches stories of famous entrepreneurs such as Bill Gates, Steve Jobs and Richard Branson because people hope to learn something from those stories that they can apply in their own lives.
Experiences are not lessons. Don’t try to draw conclusions or recommendations from your experiences – leave that up to your individual readers. For example, someone traveling through Europe can blog about their daily experiences and how they felt when visiting historic sites. Parenting blogs are popular when writers share the good, bad and exhilarating moments of raising children.
Put more of yourself into your blogs and you’ll soon see more people reading them.
[Image courtesy of Flickr]
Small Business Expert Roger Pierce has written thousands of blog articles to help leading national brands attract small business customers. The Founder of Box of Business Blogs, (www.boxofbusinessblogs.com) his website offers affordable, ready-to-publish professional blog articles designed to attract small business owners to your business.