Mix SEO content writing services with great blog content to bring in more visitors to your website
While most people can write a blog, you will attract more visitors by hiring professional SEO content writing services
By Roger Pierce, Small Business Expert
Writing and posting blogs is one of the best ways to promote your business.
However, if you’ve ever tried to blog, either personally or as part of your business’ marketing efforts, you’ll know it’s not always easy.
It can be challenging to come up with a topic, write it up, find an appropriate image, and post the whole thing on schedule. Many busy business owners simply don’t have the time.
So why bother blogging?
The answer is simple – it works
People may tune out your online or offline advertisements, but they are drawn to the helpful content of your blog.
Blogging provides an opportunity to share your expertise, work experiences or some helpful information you’ve come across. If you’re wondering what to write about, consider talking about issues or problems confronting your audience.
The secret is to share something valuable: a customer experience, a business tip, some industry news, or your own expertise. Avoid the temptation to push your products or services. Once a viewer engages your blog, they will be drawn to your website where the selling magic happens.
Cheaper than advertising
Compared to traditional advertising, blogging is very inexpensive because the cost usually involves only the time required to write an article. If you are uncomfortable writing a blog, consider hiring an expert to do it for you. A freelance writer may charge anywhere from $50 to $100 for a well-researched blog article. You can also purchase prepared blogs online.
Once you have a finished blog, the act of positing it to your blog platform can take mere minutes.
Over time, you’ll see results
It takes time to attract attention amongst all the clutter online. One blog alone isn’t going to bring in hundreds of visitors – you’ve got to stick to a blogging schedule, so decide if you want to post monthly, weekly or even daily. Be sure to balance your ability to prepare blogs with your readers’ appetite to consume them: you may find that a monthly blog schedule is enough for you and your audience.
You’ll get to enjoy blogging because it gives you a platform. You have the proverbial microphone and can say (within reason!) anything you want. You can develop an online personality and you can use your blogs to distinguish your business from your competitors. You can really help people. It’s very exciting to see people responding to your blog and sharing it on social media.
Blogs let you share ideas, thoughts, tips and suggestions. They are a vehicle for you to demonstrate your expertise. And, most importantly, they are a place to show your customers that you understand what’s important to them.
[Image courtesy of Flickr]
Small Business Expert Roger Pierce has written thousands of blog articles to help leading national brands attract small business customers. The Founder of Box of Business Blogs, (www.boxofbusinessblogs.com) his website offers affordable, ready-to-publish professional blog articles designed to attract small business owners to your business.