To connect with the right prospects for your business, SEO content writing is a must
By Roger Pierce, Small Business Expert
There’s no point writing and posting blogs until you have a clear understanding of the people who will read them.
Otherwise, you just might be writing blogs for people who are totally wrong for your business – or writing about the wrong things for the right people. And that’s a huge waste of your valuable time.
Follow these tips to create blogs that will appeal to your target audience.
- Identify your target market
You want to write blogs for the same people you want to buy from your business – in other words, your target market. Dig up your business plan and revisit what you wrote about a target market – you know, that section about ideal customers, what they like, what motivates them to buy and where to find them.
If you don’t have a target market for your business, use this opportunity to define one.
Examples of a target market are:
- People who own small dogs in an affluent Chicago suburb.
- Downtown condo dwellers interested in space efficient, high-end stereo equipment.
- Local service businesses suffering from data management problems.
Once you have a clear grasp on your target market, the next step is to figure out what they want to read about.
- Research target market preferences
Take some time to understand what your target market (or target audience) is interested in. Do they like to read about trends and the latest products in your industry? Are they into special events or trade shows relating to their interest? Or are they hungry for expert advice, tips and other information?
To find out what your target audience likes, you can:
- Research/hangout in online forums where people talk about this stuff (for example, there are thousands of online forums just for Macintosh computer enthusiasts).
- Ask people directly.
Nothing beats asking your target audience about what they want from you. Reach out to a few customers or blog readers and ask them to share their content preferences with you. You might want to put together a simple two-minute online survey to ask specific questions (tip: include a comment box with each question to capture additional data).
- Give the people what they want
Lastly, carefully review your research findings to identify the kind of information your customers and readers want from your business. You may be surprised to learn they want something completely different from what you assumed they wanted – and that’s alright, because you’re finally going to get it right.
- For example, instead of the product reviews you’ve been posting, you discover readers actually want customer stories of actual product users. You decide to re-focus your blogs accordingly.
Lastly, use your research findings to draft a list of topics for future blog articles. A good list will make writing or sourcing future blog articles much easier because you don’t have to scratch your head to think up subject matter.
A form of editorial planning, preparing a list of topics will help you to stay on theme with your blog so you don’t waste time writing about something your audience won’t care about.
[Image courtesy of Flickr]
Small Business Expert Roger Pierce has written thousands of blog articles to help leading national brands attract small business customers. The Founder of Box of Business Blogs, (www.boxofbusinessblogs.com) his website offers affordable, ready-to-publish professional blog articles designed to attract small business owners to your business.