A professional website content writing service can help you to craft that perfect pitch
By Roger Pierce, Small Business Expert
As tempting as it is to pitch your wares, your blog article is not the place to do it.
The whole purpose of writing, editing and publishing blog articles every day, week or month is to get people to pay attention to your business. Over time, if these people like what your blogs say, they’ll start to trust you and your business. Once your audience trusts you, they are more likely to do business with you.
With a level of trust, you’ll find your readers will visit your website to check out what you offer and make contact – to either obtain more information about your products or services, or to buy something.
Your blog articles are therefore an integral part of the trust-building process. It’s a “give before you get” situation. So give as much as you can!
Use your blogs to:
- Give information that is helpful to your target audience. For example, a contractor specializing in kitchen renovations can share kitchen design tips.
- Curate information from other sources that may help your audience. Use some of your blogs to share articles, videos and advice created by someone else (be sure to credit the source).
- Answer questions you’ve received from your customers and readers.
- Share news and updates on industry events, conferences and trends.
- Present stories about your customers.
As the expression goes, ‘a blog is like a kitchen table conversation with your customer, while your website is like a boardroom conversation.’ Your website is where the selling magic happens: it’s where visitors can learn about your business, see your products and services, and decide to make contact or make a purchase.
Your blog articles should naturally lead readers to your website. I often recommend inserting two or three hyperlinks from your blog to different website pages. And there’s nothing wrong with finishing your blog with an inoffensive line inviting the reader to check you out – for example, “To learn more about ABC Consulting Company, please visit our website.”
A blog is simply the wrong place to start pitching your wares. Instead, keep publishing blogs packed with helpful, insightful or newsworthy information and you’ll soon enjoy a legion of fans with a growing curiosity about your business.
[Image courtesy of Flickr]
Small Business Expert Roger Pierce has written thousands of blog articles to help leading national brands attract small business customers. The Founder of Box of Business Blogs, (www.boxofbusinessblogs.com) his website offers affordable, ready-to-publish professional blog articles designed to attract small business owners to your business.