A consistent blogging schedule will yield eyeballs and increase site visits
By Roger Pierce, Small Business Expert
Posting a fresh blog article every day, week or month is the secret to building an online audience. And once you have an audience, you’ll see an increase in the number of visitors to your website. That means more prospective customers will see your products and services and, hopefully, make a purchase.
To post a new blog regularly requires some discipline and a little planning. It’s not difficult, but, like most worthwhile endeavours, requires a commitment. Use this tips to get started.
Set a publish day
Start by deciding how frequently you will post new blogs. You can post blogs daily, weekly, monthly or even quarterly.
When deciding on blogging frequency, keep in mind the appetite of your audience for your blog articles – do readers really want to hear from you every day, or is every month a better interval? It’s a good idea to ask a few readers how often they’d like to see new material.
Your publish day is now your deadline. The onus is now on you to publish as promised – just like some people look forward to reading the funnies section within the Saturday edition of their local newspaper. If it’s not there, you risk losing your audience.
Write blogs in a batch
You may find it easier to write a few blogs during one sitting. Many writers get “in the zone” and like to hammer out as a many words as they can at one time, rather than writing sporadically. Try to block off a couple of hours and write up draft copies of two or three blogs. Don’t worry about typos or grammar at this stage – just write. You can return later to edit your work.
Inventory blogs so you don’t run out
There will be days when you simply don’t have the time or energy to write a blog article. Or, you may be planning to take well-earned vacation and worry about disappointing your audience by skipping a blog or two.
A simple solution is to bank a few blog articles. Depending on your blogging frequency, you may be okay setting aside three to six blog articles to be used when you go on vacation or experience some writer’s block.
Keep in mind that you have some options when it comes to writing blogs: you can write the blogs yourself; you can assign the writing task to an employee; you can hire a freelance writer; or you can buy prepared blog articles. Choose whichever option will help you to stick to your preferred blogging schedule.
[Image courtesy of Flickr]
Small Business Expert Roger Pierce has written thousands of blog articles to help leading national brands attract small business customers. The Founder of Box of Business Blogs, (www.boxofbusinessblogs.com) his website offers affordable, ready-to-publish professional blog articles designed to attract small business owners to your business.